My pop culture posts Part 1

http://www.youtube.com/watch?v=OtmIHICLLYk
In terms of how pop culture reflects society and what it aspires to, I've decided on 2 ads for alcoholic products; the first 1, from the 1980's,   is for a beer popular  among white people at the time,  and the second, which was made after 2000, is for a brandy ( a drink that was considered a "working-class white" drink in the 80's).

The interesting thing about the Lion Lager ad for the contemporary South African viewer is not the conspicuous, how shall we put it, "lily-whiteness" of everyone in the ad, but the fact that they were rowing. SA is a dry country and rowing as a team sport is virtually non-existent there -the only times I ever saw it on TV as a kid was when the Henley boat race in upper-class England was broadcasted.

At the time it was very important for White South Africa to align itself with the First World, pragmatically as well as for reasons of morale. For the Afrikaans-speaking population, this meant the British against whom they had lost a war  at the beginning of the 20th century.

Ironically, Lion Lager eventually went off the market -older white people drifted towards Castle Lager, while younger people from the 90's onwards started to drink Black Label, a beer whose advertising targeted working-class black people. All of these beers belonged to the same brewing company -SAB (today SAB-Miller).