2011년 3월 31일 목요일

My pop culture post Part 2

http://www.youtube.com/watch?v=QBpoAFRE5iw

The Klipdrift brandy ad is from the post-1994 democracy era. The emphasis here is on multicultural understanding (3 languages consistently spoken throughout), overcoming linguistic misunderstanding through good cheer and brandy, and the fact that things have changed. They make fun of the white guy who insists on helping people who don't need it, and the black guy is patient, polite, and ultimately grateful for the hospitality.
By this I don't mean that these intentions are absent in South Africa, but it is probably statistically not that prevalent -the brandy company, however, makes it clear that they associate with that kind of drinking.
(Cynics might mention that the ad is about a black family sightseeing on white land in Africa, unless they knew the areas involved and the regional demographics.)

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